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Schachenmayr is a brand under the Coats Crafts umbrella and is one of the leading producers and suppliers of hand knitting yarns. Held in high esteem by knitters all over the world, the Schachenmayr brand stands for quality, creative design and the celebration of the joy of knitting. The Schachenmayr Yarn range is split into 3 sub brands; Schachenmayr SMC, SMC Select and Regia. Schachenmayr Select is the new premium brand name for high quality Schachenmayr yarns, with designs taken from the latest European fashion trends. Regia is the most well-known and popular sock knitting yarn in Germany and Europe, which continues to offer quality, innovation, endless colour inspiration and creativity in every collection.